Connie Terwilliger – ISDN Voice Talent

July 25, 2012

It’s all about the story, and the pictures, and the music, and voice at the end

Filed under: Communication, Musings — Tags: , , , , — connieterwilliger @ 1:27 pm

I don’t often post twice in a day, but my day was interrupted by Online Video Daily – one of the MediaPost enewsletters I get and after watching this video, I just had to pass it along.

What an charming, heart-warming little story this is – don’t be surprised if you find yourself a little choked up by the half-way mark as you start to see where it is going.

Advertisements

May 10, 2012

Another of my favorite MediaPost Pubs: Out to Launch

Filed under: Communication, Musings — Tags: , , , — connieterwilliger @ 12:51 pm

Want to see some of the most interesting, clever, stylish or funny of the new ads (mostly video, but some print too) being produced around the world? They are even including a random iPhone app of the week (what about my droid app of the week?).

Sign up to get Out to Launch – another of the multitude of enewsletters published by MediaPost.

This week they are showcasing spots for Orbitz which are pretty funny, Tetley Tea from an Australian firm, and Jagermeister’s first ad in the US. Just wish my internet connection was faster! Takes a while to download and play them.

January 4, 2012

What will the future bring for video?

Filed under: Business, Marketing — Tags: , , , , , — connieterwilliger @ 12:01 pm

Humans frequently predict the future. It helps us plan for a rainy day. We think it helps us know what should we look out for that will ensure we keep moving forward toward our ultimate goals – whatever they may be.

It is very interesting to look back at predictions to see what the soothsayers said and what actually happened. This reading is sobering, amusing, thought provoking and sometimes just plain silly.

I found a website with 20 predictions that we are still waiting for – like the flying car and weather control.

http://www.manolith.com/2009/07/30/pending-future-technologies/

And to me an even more interesting website with 100 predictions from 1900 – including that there will be no C, X or Q in our everyday language.

http://blog.longnow.org/2007/04/18/100-year-old-predictions-from-1900/

So what is next for video – or more specifically video commerce? Justin Foster just posted a piece on MediaPost. He is co-founder and Vice President of Market Development for video commerce solutions provider Liveclicker. He is also the founder of the Video Commerce Consortium, a trade group devoted to advancing the use of video in e-commerce.

He thinks that videos will continue to get shorter – as attention spans dwindle. I think he is probably right about that. And video will become more interactive – he moves it from “‘nice to have’ to ‘must have.'” And with so many Apple products in the market, HTML5 is going to be the darling – until something else comes along.

These are just a few of his predictions. Read the whole article: http://www.mediapost.com/publications/article/165153/2012-video-commerce-predictions.html#ixzz1iWMAXKzh

As for what is next in general here at 42nd Street Productions. 2012 has started out bright and sunny – literally and figuratively. It is a glorious day here in San Diego and I just got back from a session at a studio where we did a phone patch with the client on the East Coast. No rainy day yet. But knowing what the trends are will help me continue to prepare for the inevitable.

October 19, 2011

The Long Tail Keeps Getting Longer

The amount of work in media communications continues to grow. Most of it in the long tail where the dollars are not as high, so in order to build a business and stay in business, you need lots of business. The number of people wanting to jump into the business continues to expand as well. So in order to compete and grab the business, producers need to find those areas where they can produce good quality media at a reasonable price point.

Neil Perry, president of Poptent, formerly with McDonald’s in a number of key positions and a VP of marketing at Monster.com, just posted an article on MediaPost’s Online Video Insider that showcases an under-videofied (I just made that up to go with the word video-izing that he used) area for media communications producers. Video manuals.

People are producing short how-to videos of course, but with the growing use of smart phones and interactive websites, the need for this kind of content has to be growing. I’d like to hope that the production values for these videos will include well written scripts, great lighting and shooting and a professional quality voice track.

The title of his article is Why Marketers Should Take Ownership Of How-To Videos

 

Create a free website or blog at WordPress.com.